Since I don’t drive, whether I eat or not is reliant on a supermarket delivering to my door. As part of an advertising campaign by ASDA earlier this year, statistics from the independent grocery shopping website mySupermarket.com were used to prove that ASDA were cheaper than Tesco on hundreds of items, despite an identical television campaign by Tesco claiming the same about them compared to ASDA just a few months prior. In fact, the Tesco price checker is still online [...]

To cement my position in the league of Welsh bloggers, I would like to offer a quick round-up of the news coming out of Wales in the first half of this week, flanked of course by a bit of my own banter. Traffic ban to stay in force despite appeals Cardiff’s St Mary Street will remain closed to private cars for at least another year – despite calls for the link to Cardiff Bay to be reopened. With work about [...]

When robots are given the job of choosing advertisements, unfortunate placement is one of the risks. On the right you can see one example, found on icWales.co.uk, a Trinity Mirror group website, that in the age of keyword based selection, things can sometimes go wrong and insensitive or inappropriate advertising can be displayed, something which would rarely happen in a newspaper or on television, where advertisements are placed manually by humans. One way to counter this would be to use [...]

A few of you have messaged me asking where the shots of the Northern Lights are, after-all, this was the entire purpose of my trek to Iceland. Unfortunately, during my visit the country was experiencing its worst snow in eight years* which created sufficient cloud cover for the trip to be called off. So, I arrive back wonderless. Am I disappointed? Mildly. But, it was made up for by a great night out in Reykjavik on Saturday night, where I [...]