Online shopping; why things don’t always quite add up.

MySupermarketSince I don’t drive, whether I eat or not is reliant on a supermarket delivering to my door.

As part of an advertising campaign by ASDA earlier this year, statistics from the independent grocery shopping website were used to prove that ASDA were cheaper than Tesco on hundreds of items, despite an identical television campaign by Tesco claiming the same about them compared to ASDA just a few months prior. In fact, the Tesco price checker is still online and claiming to have 2274 items cheaper than ASDA, so, with two of the major players sending conflicting messages, who actually is the cheapest supermarket to shop from?

According to mySupermarket comparisons, when shopping like for like, ASDA is the cheapest of the 4 supermarkets (Tesco, ASDA, Sainsburys & Ocado (Waitrose)). This is probably the fairest comparison to use, as when taking into likening ‘similar’ items (ie. own brands), there can be big differences, in size and weight or in quality which make the matches inequitable.


I had never considered using another supermarket, I was stuck well in there with Tesco, believing that they were the best value, plus of course their service wasn’t too bad, but then after some bad experiences (three failures to show, in fact), I made the decision to investigate alternatives, which is where mySupermarket came into the frame.

When shopping initially signing up with the website, you have the ability to import your favourite items (items you have bought before) from, you then choose from these and it will fill your trolley, all the while keeping a running comparison total from other supermarkets. If you are choosing own brand items, it will choose comparable own brand items. As you can see in the above graphic, my shop at ASDA will save me a cool £40 over my usual choice. This is a grocery shop for a single person for about three weeks, so the savings could potentially be much higher if you are shopping for a family.

Low prices aren’t the only thing to think about when making your grocery choices, because of course, if your driver regularly turns up with items missing, broken or just doesn’t turn up at all, wasted time, effort and eventually the need to go out and buy products elsewhere could completely negate the point of shopping around in the first place.

In summary, using this website could save you a small fortune, but do choose your supplier carefully, I have not used Sainsbury’s or Ocado, but I did switch to ASDA for my February shop and was quite pleased. With only a few missing items, which the difference was quickly refunded to my card, I shall be using them again this month. I don’t feel the need to rush back to any time soon. Being the biggest doesn’t necessarily make them the best.


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