With Twitter rapidly losing money through lack of revenue, it must start to bring their platform back to themselves as the first part of their plan to get into the black.
As it stands the third-party application is King, in February 2009 only 31% of Twitter activity was performed through their website, Twitter.com, the other 69% was done through various third-party applications, on desktop and mobile devices, like Tweetie for iPhone, Ubertwitter for BlackBerry and Tweetdeck, for iPhone and all desktops.
In April of this year Twitter announced that they would be taking back their service – launching new features and their own mobile applications, including apps for iPhone and BlackBerry, but are these any good and have they been successful so far?
Twitstat keep a running total of the most popular Twitter clients and are currently showing that Twitter.com is still the most popular single "client", but its usage has been chopped in half to 16%, a momentus drop. Tweetdeck retains its second place and Twitter for iPhone, the official application, is all the way up there at #4 with 6% share. This does hint that the attempts by Twitter thus far to take back what is theres is working, on one platform at least, albeit one of the biggest platforms. Official apps for Android and BlackBerry do register on the list, but at lowly 23rd and 29th places.
So what next for Twitter? With their core gateway, Twitter.com, taking such a massive hit, can they continue to plod on with their plans to monetise their service? Surely the website is where they will make their biggest profits as revenues through mobile are still relatively marginal. What can they do to attract people back to the browser?