I’m not keen on the new use of @CardiffBus for service updates either. Most of the updates won’t be relevant to me, and I could easily miss the ones I would want to see. As you say, properly working screens at the stops would be ideal. And like Rachel says, they’re only on Twitter because it’s popular.

I’ll admit that Cardiff Bus is little grovelling in its updates, but considering the frequency with which they screw up, you gotta give them points for their honesty about it. Other companies – Virgin Media and Orange for example – masquerade under the guise of ‘helping’ with their seemingly automated tweets along the lines of ‘Oh, we’re sorry to hear about your problem, etc, etc’, but there’s no real transparency or interaction or *usefulness* there. They’re massive brands that don’t understand the resources they have, which is just insane in this day and age.

There’s no reason why big companies can’t be as valued as small businesses. I saw this picture this morning http://twitpic.com/8bfvs5 which basically says “buy from small businesses because they’re real people”. Big companies create jobs which allow someone to pay for the hockey, or college, but they do need to start connecting with people better.

I’ve been waiting 6 months for a proper response to an incident in which one of their drivers drove me off the road – which is entirely unsatisfactory.