When robots are given the job of choosing advertisements, unfortunate placement is one of the risks. On the right you can see one example, found on icWales.co.uk, a Trinity Mirror group website, that in the age of keyword based selection, things can sometimes go wrong and insensitive or inappropriate advertising can be displayed, something which would rarely happen in a newspaper or on television, where advertisements are placed manually by humans. One way to counter this would be to use [...]